New Rock Station Hitting the Cleveland Airwaves
In late July, there’s going to be a new rock radio station on 87.7 FM, and it sounds right up our alley. In an interview with Crain’s Cleveland, Radio Exec Tom Wilson explained his goals for the station:
“We just see a need in the market,” Mr. Wilson said. “Radio has become so homogenized and corporate throughout the country that the localism has vanished. What we’re doing is bringing that back.”
The goal is to hire local personalities and immerse them at rib cook-offs, county fairs and the like, Mr. Wilson said. He’s in talks with the Rock and Roll Hall of Fame about promotions, too.
“We just can’t play music because anybody can go anywhere to pick up music,” he said. “Our whole thrust will be music and entertaining talk. Pandora (Internet radio) and Sirius (satellite radio) don’t blend those two together, and they’re certainly not local.
With Cleveland’s burgeoning music scene, this can only be good news for local artists. So tune in at the end of July, you may hear your next favorite Cleveland band.
